It’s also priced thousands lower than most competitors. Yet it’s now the smallest pickup available in the North American market– and the most fuel efficient vehicle in Ford’s entire portfolio. The Maverick rides on a modified version of the same architecture shared by the Bronco Sport and Ford Escape, though it’s quite a lot larger than either. And given the astronomical increase in fuel costs, Maverick’s arrival couldn’t have been timed better.įord’s newest addition to their truck lineup slots in under the mid-size Ranger and could technically be considered a crossover with a bed, since it’s built on a unibody platform instead of a full ladder frame. Outdoor types, urban dwellers, small business owners – don’t necessarily need a full-size truck for their modest towing and payload needs. And lo and behold – they were a resounding success. But a couple of manufacturers, namely GM and Ford, bucked that trend by introducing well-packaged small trucks that offered the comfort and tech feature of a crossover, while retaining the work capability of a pickup. Small truck buyers had migrated towards the more comfortable and practical crossover segment. Granted, that describes most of the population on the island, but the Ford Maverick XL Hybrid’s compact size, frugal consumption, and modest demeanour tend to resonate with those outside of the typical monster truck demographic.Ī decade ago, industry experts would have told you that the compact truck segment was dying, and their predictions seemed borne out by the proliferation of increasingly massive full-size trucks on the road. In other words, the large majority of people who stopped to comment on the hybrid truck I was driving on Salt Spring Island. When picturing early adopters of new car technology, and particularly electric vehicles, I can’t help imagining earnest, eco-conscientious, academic types in all-natural fibres.
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